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Bet 9ja is an web-based gambling company that provides betting on major sporting events running in Nigeria. Traded under KC Gaming Networks Limited and operated by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the first most-visited local site in Nigeria and the sole Nigerian website in the top 500 most-visited websites worldwide as of April 2020, according to a latest listing by IABC Africa. The company was established by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. In 2022, Bet9ja became the main sponsor/partner of the Nigeria Professional Football League. The company was the primary sponsor of the 2019 edition of Big Brother Naija.

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